This is still the perfect time to take a step back and plan how you will be defining your strategic actions to boost your business in 2023.
We have compiled a list of the top seven tips to win more clients, achieve your goals and grow your beauty business (salon, nail spa, barbershop, spa, or beauty brand) this year.
1. List your business online
What’s the first thing people do when they have a question? GOOGLE. That’s why 83% of new clients use Google to find and book local beauty and wellness services.
Make sure you have a robust online profile on a booking platform with hundreds of clients looking for appointments, like the Sliike App. An online marketplace that gets eyes on your business and gets new clients.
2. Online Bookings online 24/7
Do you know that around 70% of clients would book online rather than by phone? Offering online bookings is the most convenient option for clients, and it frees you up. Less time answering the phone and more time serving clients.
Not to mention it’s easy to set up. Use an online booking calendar that lets your clients book straight from your website, Google, and social media profiles; with Sliike, you have this covered.
3. Stand out
Find your unique selling point and double down on it. Then work your marketing magic to ensure it is reflected on your online profile, with excellent quality photos and a solid visual identity. Your tone and style are also important; make sure your texts, emails, and client interactions match who you are as a brand. Finally, you can customize your business description and each service or product listed. By signing up and creating your business profile at Sliike, you can have your business profile with a description, photos, team members, and primary contact information and the same for your portfolio.
4. Offer exceptional customer service to your clients
Make each client feel like the most important person in the room. Sending them reminders, special offers, or just getting in contact with them to know what they are looking for with the appointment: will make the difference. You have all these features with Sliike in the client's section.
5. Catch clients’ attention with unmissable promotions
Special offers, limited-time deals, and seasonal sales; are some options you can creatively come up with. Create a discount code and customize the services it applies to, who it is for, and how much it's worth.
You could use a limited-time discount to ensure your clients know about a new service. You can find this option in the Promotion section on your Sliike app.
6. Reach clients anywhere, anytime with blast campaigns
Blast campaigns are the best strategy to instantly get an unmissable offer or last-minute deal in front of clients and get those sales. For all beauty businesses using Sliike, sending blast campaigns can make about 2x to 3x the cost back in bookings.
7. Keep track of your business performance
If your 2023 plan is growing your business, you need to identify what works best, so you can do more of it with less effort. That’s why sales reports are essential. They’ll tell you exactly.
- • Which clients bought what
- • You can just discover your best-selling services.
- • spot trends across different seasons of the year
You can use sales reports to handle your monthly accounting in minutes—no more lost hours managing spreadsheets.
Ready to be the captain of your 2023 goal?
Join Sliike, the beauty business platform that saves you time cuts stress and gets more clients. It’s easy to sign up for and completely subscription-free.
Do you have questions about setting up any of the features mentioned above? Then, contact us, and one of our key accounts will gladly assist you.